evidence shows that Canadian children have poor quality diets. In
addition to a low intake of vegetables and fruits and a high intake
of nutrient-poor foods (salty snacks and soft drinks), the research
also highlights low intakes of milk products.
into low intakes of both calcium and vitamin D – about half
the recommended intake for both nutrients within this age group. This
is an important finding because adolescence is the crucial time
for building maximum bone mass.
Power4Bones program is built on a social marketing framework.
Social marketing involves using the tools and techniques of commercial
marketing to achieve behaviour change instead of selling a product.
Like commercial campaigns, social-marketing campaigns like Power4Bones
assessment: Finding out what our audience knows about bone health,
and building from there. What are the barriers to behaviour change?
What makes a program better for teachers?
and pilot-testing: Building a product from the ground
up, and testing and verifying assumptions along the way. We tested
new ideas with kids and teachers at every stage of development,
from sketches to finished product!
groups and message refinement: Every tool of the program
was tested in real classroom settings. If tools did not help
teach the learning objectives, they were adapted or discarded.
D. Nutrition: Findings from the Canadian Community Health Survey (Cycle 2.2).
Overview of Canadians Eating Habits. Statistics Canada, 2004.
RM, Woodruff SJ, Lambraki I, et al. Nutrient
intakes and food consumption patterns among Ontario students in grades
six, seven, and eight. Canadian Journal of Public Health 2007;98(1):12-16.
K. Web SPAN: A Preliminary Report of Nutrition and Physical Activity
Behaviours of Alberta Youth. 2006 [Accessed 2007 19 Apr].